Set up an online social network for your company. Customers, coworkers and anyone else can rate how likely they are to recommend you to a friend, and comment on your work to build your reputation.
Joe in customer service will benefit when his customers know that he doesn’t provide good customer service via emails but he’s consistently great on the phone, and he loves the Yankees and his hobby is electrical engineering.
Joe benefits because he knows how he’s doing, where to improve, the things he does that change his customers’ lives for the better, and his customers know the best ways to interact with him – by phone, not by email. Customers with similar hobbies are drawn to him based on other customer’s comments.
Joe’s company benefits because workers more clearly own their own work, and it’s simple to see real-time feedback on emerging problems and successes.
Every coworker at your company, from the CEO to the kid in the mailroom, should have a public ratings-and-reputation page.
Put your name on your work.